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Social Media Compliance With Govt Requests Shoots Up After J&K Move

COURTESY ET SEPT 11

Social Media Compliance With Govt Requests Shoots Up After J&K Move
Govt committee meeting every other day to review posts; Facebook’s compliance rate over 90%
Anandita Singh Mankotia & Anumeha Chaturvedi

New

Delhi: Social media’s compliance with government takedown requests on posts has shot up, in some cases to over 90% — and the inflection point, say officials familiar with the matter, was the abrogation of Article 370.


Since August 5, when the government took the decisions on Jammu & Kashmir, the committee that reviews social media posts has been meeting “every other day”, an official said.

“Meetings with these platforms used to happen once a month earlier, but now we are meeting them almost every other day to discuss how to tackle this issue of fake, malicious news and taking down wrong/ fake information from their platforms, as activity on the media platforms has grown exponentially since,” this official said. Those who spoke on this matter did so off record.

Officials said Facebook has registered the highest compliance of over 90% while Twitter is at 60%+. The committee that monitors social media content draws its members from ministries of home, electronics & IT and I&B. Officials also said once the new social intermediary norms are notified, compliance will have to be 100% within a stipulated time.

According to digital marketing firm AdLift, hashtags like #JammuAndKashmir and #Article370 were tweeted, retweeted, liked or viewed by more than 85 lakh users in the month after August 5

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